The CounterForce Lab is an initiative by Professor Rebeca Méndez in the department of Design Media Arts at UCLA that uses art and design to develop new collaborative insights, disciplines and methods to research, create, and execute projects around the ecological impacts of anthropogenic climate change.

I provided the initial research for our branding text and visuals and constructed the ‘diagrammatic platypus,’ which laid out the initiative's core values and beliefs as a sustainable organization.

This project was completed in collaboration with Haysol Chung, Gilbert Lim, Alexander Madrid, Caroline Park, and Nicholas Tasto.

View the initiative website here.